Since 2006, WAF-direct has been developing, distributing, and marketing innovative solutions focused on well-being and “better air at home.”
Our mission is simple: to improve indoor air quality in every living environment — home, office, car — through solutions that are efficient, stylish, and accessible.
Our areas of expertise include:
air purification, humidification, dehumidification, ventilation, space heating, and aromatherapy.
We continuously strive to innovate, offering products that are high-performing, durable, and aesthetically pleasing, to make indoor air healthier and more enjoyable every day.
Passionate about technology, design, and sports, Nicolas Planté founded Air Naturel in 2006, now known as air&me.
His goal: to make indoor air healthier through innovative and accessible products.
Awarded multiple times (notably at the Oxygen Awards and in e-commerce), he regularly draws inspiration from his outdoor activities — mountains, sports, nature — to design solutions that are ever more efficient and environmentally friendly.
WAF-direct relies on several platforms dedicated to air treatment:
Our historic website, a benchmark in France for indoor air treatment. It offers a full range of solutions to improve air quality on a daily basis.
Distribution of design-oriented solutions to enhance indoor comfort: air purifiers, humidifiers, fans, heaters, and essential oil diffusers.
