Air Naturel evolves and becomes Air&Me
A new name, a new logo, new perspectives, a new chapter is written. Air Naturel was created in 2006 by Nicolas Planté. Conscious of the problems of indoor air quality, Air and Me has positioned itself as a forerunner in the field, by offering a complete and powerful range of innovative devices. Ten years later, the awareness of air quality issues is global. The topic of air treatment has become a major public health concern. Air Naturel has always been at the forefront of these social and environmental changes and continues its evolution by becoming Air & Me..
A company in full evolution
2018 brought the arrival of a new partner to the company: Philippe Carré. Entrepreneur for 20 years and founder of son-video.com, he brought in his expertise in product development and distribution strategy in France and internationally. This joint venture has contributed to a new
Air Naturel, whilst being well-established on the national market, has a new goal: to meet the demand well beyond French borders. Around the world, concern about the impact of air pollution on health has become a crucial issue. International news leads us all to question the quality of the indoor and outdoor air we breathe. The demand for innovative products is therefore considerable today. Air Naturel strives to share its expertise with a larger public.
With a new partner, new financing and new distributors for international positioning, it is time for the company to update to a new brand image.
Air & Me: a new goal, a new identity
To gain international influence, the idea of re-naming the company, Air Naturel, has become essential. Historically located in France, this name was a reflection of the activity and products offered. The name in French loosely translates as «the good air at home" but is difficult to pronounce for non-French speakers.
This identity deserves to follow the new direction of the company while securing a human dimension. Air & Me, depicts a more international and modern company that describes the subject of the air we breathe. My air, my health, me, Air & Me was born!
The expansion of the graphic chart was to allow continuity, while progressing towards new modernity. Looking to the future, a redesign of the visual identity was therefore necessary. In order to do this, a part of the graphic charter has been retained: colour code and typeface are solid and recognizable at first glance.
From an aesthetic point of view the emphasis was on unity. Where the kites lost their impact in monochrome, the emphasis on the symbol of union between the air and the person who breathes it has a greater visual impact..
This new name and this new visual identity embrace the transformations carried out by Air & Me.
The demand for quality and the meticulous design of the devices for which Air Naturel is renowned will always be at the heart of the Air & Me teams' concerns. Finally, as a nod to the French origins of the company and to bring consistency through a common thread, each new device will be named after a French river. Water, like air, is essential to life, fresh and dynamic, just like the Air & Me team!
Lendou, Orain and Jamagne will be the newcomers that will complete the range